Black & White Advertising

This one color magazine ad for USA Competitions and Twister Gymnastics of Boca Raton shows that it's "Good To Be A Show Off."

Return to Print ads

Other tips for making your ads more successful

• Proofreading. Take the time to optimize your ad. In the final step before submitting, double check your spelling, grammar, and readability. Imagine the ad in the context of the larger newspaper page.
  
  
• Testing. Be comfortable with testing different headlines, images, ad copy, sizes etc. If your existing ad is not creating the return on investment you would like, test these factors and measure the results.
  
  
• See it in action. After your ad runs, examine the tearsheet and consider how you would have crafted the ad differently given its context. While you won't be able to see where your ad will run before it's printed, reviewing the previous tearsheet allows you to evaluate your ad's design and visual appeal.