Color Newspaper Advertising
This color newspaper ad ran for La Mere Cellulite & Skin Care Clinic in Palm Beach County. We made the ad standout by using the revealing swim suite and complementing it with the headline. This ad was very successfully in bringing attention to this local health care provider.
Tips for making your ads more successful: Effective Headlines.
Your headline is the first opportunity to communicate to the reader. If you had only one thing to tell readers and customers, what would it be? Take the time to distill your message into an appealing headline. A headline connected to an image can send a message of a thousand words while only using a few.
- Try putting your products and services in the headline.
- Using your company name in the headline is less compelling to readers than describing a main selling point.
- Using your logo in the headline won't be as effective if readers haven't heard of your company and don't know what you offer or why.